The main task I was given after joining Imagine as the Lead Graphic Designer was to create a new visual style for the company. Imagines visual style before arriving was a navy blue paired with white and red. Their colour scheme and typeface had not changed in the last 6 years giving it an overall outdated look. My aim was to inject some modernity into their branding, whilst also paying homage to the company's strong Irish roots and dedication. After selecting new colour schemes and typefaces I designed the above Brand Book to be used as a guide by other designers on the team. These guidelines formed the basis of most of my Imagine work, which can been seen in the Graphic Design section of my website.